AB 1576 (Levine) Gender Pricing Mandate

Increased Unnecessary Litigation Costs

OPPOSE AB 1576 (Levine; D- San Rafael) Gender Pricing Mandate  Unfairly exposes companies to costly, frivolous litigation with an automatic $4,000 in statutory damages for alleged gender pricing discrimination based upon different consumer prices for female versus male products that businesses will be forced to settle to avoid cost or spend significant legal fees demonstrating those differences are based upon objective, non-gender related specific factors. Assembly Floor.

 

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